Brief: To design an independent magazine on an aspect of visual culture. I chose aerial photography. I selected and designed a large portion of the content of issue 1, and the cover series, alongside a document to pitch the magazine to potential retailers.
Gaze is a magazine of worldwide aerial photography, examining the environment in which we live. It observes the world from a height – a perspective different to our everyday experience – covering the latest aerial views, stories and discoveries, and interviewing aerial photographers. It sheds light on different locations, communities and cultures, encouraging you to travel and spend more time outdoors. Ultimately, it is here to inspire. It is for those with an interest in photography, but equally in the world around them.
The first page: different format and colour.
A page from a long read article.
Detail of typography and page navigation. The underlined text works as a continuous second level of reading.
The visual identity uses the typefaces Futura Passata and Epilogue. Futura Passata has characters of variable width which plays on the fluidity of the subject matter of photography. The masthead encompasses this and is placed on top of the cover image as an outline, so that it does not hugely detract from the image. A glossy varnish is then applied inside the letterforms to mimic the concept of a camera lens, whilst also upping shelf presence and the ability for Gaze to catch people's attention.
The front cover.
The opening spread of text for a long read article.
The opening spread for an interview.
View the full extent of the inside pages I designed for Gaze issue 1 below.
Below is the accompanying pitch document for Gaze which aims to sell the magazine. This provides a greater insight into the reasoning behind my design decisions in Gaze.
Close-up of the spine of Gaze issue 1. This includes a summary of the contents such that it remains a useful reference when on the shelf.
