Brief: To design a visual identity and packaging for a manufacturer of low energy, environmentally friendly, light bulbs and LEDs. I decided to explore a soft and natural route for the identity, considering this appropriate to the theme, and chose a natural brown card for the packaging, taking a minimal approach and aiming to make each bulb easily identifiable: putting key information clearly on the front, and relevantly grouping all necessary information on the back. The bulb illustrations were designed to be expandable and adaptable, with the bulb shape and fitting type easy interchangeable for a larger range of products.